Thursday, September 29, 2011
Monday, September 12, 2011
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Attention:
|
Front
Store Manager and Cosmetic Manager
|
NATIONAL – ACTIVE
SMASHBOX ACCOUNTS ONLY
|
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Subject:
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SMASHBOX Brush Upsell Promotion-
September 5th – October 5th, 2011 (or until quantities
last)- PLU # 4721
|
|
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Date:
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August 15,
2011
|
|
 |
||
WHAT:
·
Smashbox
will be offering an upsell brush promotion: with the every purchase of a
Smashbox Studio Stash Kit and one additional Smashbox item, choose one brush
for free.
·
The
promotion will be available in stores from Sept 5th- Oct 5th,
2011, or until quantities last.
WHY:
·
The
promotion will allow customers to leave shoppers drug mart with a larger retail
purchase amount.
·
The
promotion will entice new customers to try out Smashbox at a great value.
HOW:
·
Each
store will receive shelf signage, which will speak to the event
·
Renderings
of signage placement will accompany signage.
·
E-blast
will be sent out to Smashbox Canada
database.
|
Attention:
|
Front
Store Manager and Cosmetic Manager
|
NATIONAL – ACTIVE
SMAHSBOX ACCOUNTS ONLY
|
|
Subject:
|
SMASHBOX Double
Take Event: Buy One Get One Free- until October 31
|
|
|
Date:
|
June 22,
2011
|
|
|
|
||
WHAT: Phase 1:
·
Smashbox
will be promoting 7 product categories (Camera Ready Foundation, Cream Liner,
Eyelights, Eye Shadow Singles, Eye Shadow Trios, Lash DNA Mascara, and Eye
Illusion), with a promotional “Buy One Get One Free” (of the same category) offer.
·
The
offer will be available in store from end of August-Oct31, 2011.
WHY:
·
This
BOGO offer will help deplete inventory of Smashbox SKUs that will be phased out
of the Smashbox assortment this coming Fall 2011.
·
The
event will allow our customers to stock up on Smashbox products
·
The
promotion will entice new customers to try out Smashbox at a great value.
HOW:
·
Each
store will receive easel signage and shelf talker (BB only) which will speak to
the event.
·
Each
store will receive wall/floor fixture clip on signage, that can be clipped to
the shelf holding the category participating in the Double Take Event.
·
Renderings
of signage placement will accompany signage.
·
E-blasts
will be sent out to Smashbox Canada
database as well as SDM database, announcing the Double Take Event.
·
SDM
flyer presence to promote the event.
PLEASE ENCOURGAGE THE STORES TO SELL THROUGH ALL ITEMS~EVEN IF IT MEANS THEY NEED TO MIX AND MATCH FAMILIES TO MAKE THE SALE
Wednesday, September 7, 2011
Friday, July 29, 2011
Tuesday, July 5, 2011
All for a good cause....
Check out some pictures of BOURJOIS in action for The Relay For Life, celebrating those who have battled against cancer and remembering those who were lost to the horrible disease.
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