Quadrant Cosmetics- BC

Attention:	Front Store Manager and Cosmetic Manager	NATIONAL – ACTIVE SMASHBOX ACCOUNTS ONLY
Subject:	SMASHBOX Brush Upsell Promotion- September 5^th – October 5^th, 2011 (or until quantities last)- PLU # 4721
Date:	August 15, 2011

WHAT:

· Smashbox will be offering an upsell brush promotion: with the every purchase of a Smashbox Studio Stash Kit and one additional Smashbox item, choose one brush for free.

· The promotion will be available in stores from Sept 5^th- Oct 5^th, 2011, or until quantities last.

WHY:

· The promotion will allow customers to leave shoppers drug mart with a larger retail purchase amount.

· The promotion will entice new customers to try out Smashbox at a great value.

HOW:

· Each store will receive shelf signage, which will speak to the event

· Renderings of signage placement will accompany signage.

· E-blast will be sent out to Smashbox Canada database.

Attention:	Front Store Manager and Cosmetic Manager	NATIONAL – ACTIVE SMAHSBOX ACCOUNTS ONLY
Subject:	SMASHBOX Double Take Event: Buy One Get One Free- until October 31
Date:	June 22, 2011

WHAT: Phase 1:

· Smashbox will be promoting 7 product categories (Camera Ready Foundation, Cream Liner, Eyelights, Eye Shadow Singles, Eye Shadow Trios, Lash DNA Mascara, and Eye Illusion), with a promotional “Buy One Get One Free” (of the same category) offer.

· The offer will be available in store from end of August-Oct31, 2011.

WHY:

· This BOGO offer will help deplete inventory of Smashbox SKUs that will be phased out of the Smashbox assortment this coming Fall 2011.

· The event will allow our customers to stock up on Smashbox products

· The promotion will entice new customers to try out Smashbox at a great value.

HOW:

· Each store will receive easel signage and shelf talker (BB only) which will speak to the event.

· Each store will receive wall/floor fixture clip on signage, that can be clipped to the shelf holding the category participating in the Double Take Event.

· Renderings of signage placement will accompany signage.

· E-blasts will be sent out to Smashbox Canada database as well as SDM database, announcing the Double Take Event.

· SDM flyer presence to promote the event.

PLEASE ENCOURGAGE THE STORES TO SELL THROUGH ALL ITEMS~EVEN IF IT MEANS THEY NEED TO MIX AND MATCH FAMILIES TO MAKE THE SALE