Attention:	Front Store Manager and Cosmetic Manager	NATIONAL – ACTIVE SMASHBOX ACCOUNTS ONLY
Subject:	SMASHBOX Brush Upsell Promotion- September 5th – October 5th, 2011 (or until quantities last)- PLU # 4721
Date:	August 15, 2011

WHAT: 

·     Smashbox will be offering an upsell brush promotion: with the every purchase of a Smashbox Studio Stash Kit and one additional Smashbox item, choose one brush for free.

·     The promotion will be available in stores from Sept 5^th- Oct 5^th, 2011, or until quantities last.

WHY:

·     The promotion will allow customers to leave shoppers drug mart with a larger retail purchase amount.

·     The promotion will entice new customers to try out Smashbox at a great value.

HOW:

·     Each store will receive shelf signage, which will speak to the event

·     Renderings of signage placement will accompany signage.

·     E-blast will be sent out to Smashbox Canada database.

Attention:	Front Store Manager and Cosmetic Manager	NATIONAL – ACTIVE SMAHSBOX ACCOUNTS ONLY
Subject:	SMASHBOX Double Take Event: Buy One Get One Free- until October 31
Date:	June 22, 2011

WHAT:  Phase 1:

·     Smashbox will be promoting 7 product categories (Camera Ready Foundation, Cream Liner, Eyelights, Eye Shadow Singles, Eye Shadow Trios, Lash DNA Mascara, and Eye Illusion), with a promotional “Buy One Get One Free” (of the same category) offer.

·     The offer will be available in store from end of August-Oct31, 2011.

WHY:

·     This BOGO offer will help deplete inventory of Smashbox SKUs that will be phased out of the Smashbox assortment this coming Fall 2011.

·     The event will allow our customers to stock up on Smashbox products

·     The promotion will entice new customers to try out Smashbox at a great value.

HOW:

·     Each store will receive easel signage and shelf talker (BB only) which will speak to the event.

·     Each store will receive wall/floor fixture clip on signage, that can be clipped to the shelf holding the category participating in the Double Take Event.

·     Renderings of signage placement will accompany signage.

·     E-blasts will be sent out to Smashbox Canada database as well as SDM database, announcing the Double Take Event.

·     SDM flyer presence to promote the event.

PLEASE ENCOURGAGE THE STORES TO SELL THROUGH ALL ITEMS~EVEN IF IT MEANS THEY NEED TO MIX AND MATCH FAMILIES TO MAKE THE SALE