Thursday, September 29, 2011
Monday, September 12, 2011
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Attention:
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Front
Store Manager and Cosmetic Manager
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NATIONAL – ACTIVE
SMASHBOX ACCOUNTS ONLY
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Subject:
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SMASHBOX Brush Upsell Promotion-
September 5th – October 5th, 2011 (or until quantities
last)- PLU # 4721
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Date:
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August 15,
2011
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 |
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WHAT:
·
Smashbox
will be offering an upsell brush promotion: with the every purchase of a
Smashbox Studio Stash Kit and one additional Smashbox item, choose one brush
for free.
·
The
promotion will be available in stores from Sept 5th- Oct 5th,
2011, or until quantities last.
WHY:
·
The
promotion will allow customers to leave shoppers drug mart with a larger retail
purchase amount.
·
The
promotion will entice new customers to try out Smashbox at a great value.
HOW:
·
Each
store will receive shelf signage, which will speak to the event
·
Renderings
of signage placement will accompany signage.
·
E-blast
will be sent out to Smashbox Canada
database.
|
Attention:
|
Front
Store Manager and Cosmetic Manager
|
NATIONAL – ACTIVE
SMAHSBOX ACCOUNTS ONLY
|
|
Subject:
|
SMASHBOX Double
Take Event: Buy One Get One Free- until October 31
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Date:
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June 22,
2011
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WHAT: Phase 1:
·
Smashbox
will be promoting 7 product categories (Camera Ready Foundation, Cream Liner,
Eyelights, Eye Shadow Singles, Eye Shadow Trios, Lash DNA Mascara, and Eye
Illusion), with a promotional “Buy One Get One Free” (of the same category) offer.
·
The
offer will be available in store from end of August-Oct31, 2011.
WHY:
·
This
BOGO offer will help deplete inventory of Smashbox SKUs that will be phased out
of the Smashbox assortment this coming Fall 2011.
·
The
event will allow our customers to stock up on Smashbox products
·
The
promotion will entice new customers to try out Smashbox at a great value.
HOW:
·
Each
store will receive easel signage and shelf talker (BB only) which will speak to
the event.
·
Each
store will receive wall/floor fixture clip on signage, that can be clipped to
the shelf holding the category participating in the Double Take Event.
·
Renderings
of signage placement will accompany signage.
·
E-blasts
will be sent out to Smashbox Canada
database as well as SDM database, announcing the Double Take Event.
·
SDM
flyer presence to promote the event.
PLEASE ENCOURGAGE THE STORES TO SELL THROUGH ALL ITEMS~EVEN IF IT MEANS THEY NEED TO MIX AND MATCH FAMILIES TO MAKE THE SALE
Wednesday, September 7, 2011
Friday, July 29, 2011
Tuesday, July 5, 2011
All for a good cause....
Check out some pictures of BOURJOIS in action for The Relay For Life, celebrating those who have battled against cancer and remembering those who were lost to the horrible disease.
Tuesday, May 3, 2011
Monday, May 2, 2011
Royal Wedding and So Laque Rose Lounge!!
Hello Bourjois Team,
I just wanted to share some exciting news after the announcement that Kate was wearing So Laque! Rose Lounge for the Royal wedding. We had an incredible number of mentions on Twitter www.twitter.com/BourjoisCanada and Facebook http://www.facebook.com/bourjois.ca this afternoon (bloggers and magazines) see below.
Please communicate the news with your stores and share the excitement!
Also Shoppers posted the news on their Facebook and Twitter and they sent an email blast to all the stores to let them know about So Laque! Rose Lounge.
Here are some links to the blog posts:
Canadian Living: http://www.canadianliving.com/blogs/style/2011/04/29/get-kate-middletons-wedding-day-nails/
Beauty Geek by Janine Falcon: http://imabeautygeek.com/2011/04/29/f-is-for-fairytale-kate-middletons-wedding-day-beauty-is-reality-in-an-unreal-day/
People were also mentioning it on Twitter: Steven & Chris, Parents Canada, Beauty Connexion, the Kit, powdernpaint etc…
HOW EXCITING!!
Tuesday, April 19, 2011
Monday, April 18, 2011
Tuesday, March 29, 2011
REMINDER!!!
Just a reminder that school is on the 12th of April!! Everyone is to come, please and thank you!!
12-5pm Steamworks, Gastown
Thursday, March 24, 2011
Smashbox on TV
Hello SBX team,
I just wanted to share with you upcoming PR initiatives that will create a lot of buzz around Smashbox! So… “Lights, camera, and…action:”
As some of you already know, Smashbox is the exclusive, presenting beauty sponsor during the Lucian Matis Fall 2011 Chaos Collection Show on March 30, 2011. We are delighted to be partnering up smashbox with one of Canada’s very own, well recognized, young fashion designer, Lucian Matis. National Trainer, Shawn Hlowatzki and Smashbox pro-lead artist, Lori Taylor, are creating beauty looks for Lucian’s Chaos Runway Collection.
You’ll be able to get a ”sneak preview” of Lucian’s designs tomorrow at 9:30am on CityLine. Lucian will talk about his upcoming show, while models on set will be made over by our makeup artist, Shannon Aloha with smashbox products.
On Monday March 28, Smashbox will be featured on the Marilyn Denis Show! (CTV, between 10:00 and 11:00am) Jill Dunn, Beauty Expert on the show, will talk about spring looks, and our Fusion Softlights in Baked Stardust will be a highlight of the make-up segment.
On Thursday March 31 , Lori Taylor will be a guest at CP24 along with Lucian Matis (6:50-7:05am). They will talk about Smashbox looks created for Lucian’s Chaos Collection and Lori will give tips & tricks from Smashbox Photo Studios.
Stay tuned as we are in for an exciting Spring/ Summer season!
Tuesday, March 15, 2011
Bourjois in action!
Thank you SDM 2205 for always putting in such effort with events! We <3 you!
Monday, March 14, 2011
Saturday, February 5, 2011
Friday, February 4, 2011
Welcome Devon!!
Please give a warm welcome to Devon! She will be joining our team to help out with the artistry hours! Some of you may already know her,from demoing Pure Minerals and from Broadway and Burrard SDM. I think you will agree that with her freelance and theatre experience she will be a great addition to the team!
Bourjois Selling Technique!
It’s a great time to be wearing your DATE PHILOSOPHIE look! Please share your look. Let them know that at Bourjois the Date philosophy helps clients to be ready for every event in her calendar. She is always confidante to look her best . She chooses her look along the fashion she wears.
D - DAYTIME (THIS ARE YOUR CLASSIC ITEMS YOU WOULD WEAR EVERYDAY, FOR EVERY EVENT IN YOUR CALENDER )
A - ACCESSORY ( PERSONALIZEES YOUR LOOK HAVE FUN.. ACCESSORY BRINGS OUT YOUR PERSONAL TASTE IN MAKEUP AND WARDROBE )
T - TREND (TREND ITEMS BRINGS THE FASHIONISTA IN YOU. THERE MORE SEASONAL ITEMS. THAT YOU BRING OUT ONCE IN A WHILE IT KEEPS YOU RUNWAY READY)
E - EVENING AND ERASE ( WITH EVENING ITEMS YOU SHINE THRU THE CROWD. YOU'RE THE STAR OF THE NIGHT AND AT THE END OF YOUR BUSY NIGHT WE ALL WANT OUR SKIN TO BREATH ,WE TAKE
CARE OF OUR SKIN BY USING OUR CLEANSERS)
With the DATE PHILOSOPHY she is sure to have all her makeup needs to go with the fashion she wears. Ill share with you my own Date philosophy look for this season. Everyone of you should choose your own look.
D- 10 H SLEEP EFECT, DELICE DE POUDRE, LINER EFFECT MASCARA, CENDRE DE ROSE BLUSH
A- NAIL POLISH ROUGE ESCARPIN 24, FELT TIP LINER
T- GOLD LINER FROM BAROCK COLLECTION, SMOKY EYES TRIO BAROCK
E- VOLUMISER STEP 1 AND STEP 2, SWEET KISS ROUGE SURMESURE 56 ERASE : EYE MAKEUP REMOVER AND FACE CLEANER ( TWICE A DAY)
Never forget that you are all trainers and that we need to promote our brand .What better way then to continue on promoting our DATE philosophy in stores. If you have any questions I'm always here for you. We will make this brand a success I’m confident in all of us.
| | What's NewWHAT DO YOU LIPS SAY ABOUT YOU? | ||||||||||||||||||||||||||||
 |  | Pucker up your lips this Valentines with Bourjois Paris Sweet Kiss lipstick A luminous satin finish that provides up to 8 hours of moisture, in just one stroke! Choose from 14 different shades for truly kissable lips. And for a glossier plump pout, finish off with any of Bourjois Paris’ lipglosses in Effet 3D, Effet 3D Max or Gloss Menthol for a fabulous fresh breath your Valentine can’t resist! | ||||||
| A luminous satin finish that provides up to 8 hours of moisture, in just one stroke! Choose from 14 different shades for truly kissable lips. And for a glossier plump pout, finish off with any of Bourjois Paris’ lipglosses in Effet 3D, Effet 3D Max or Gloss Menthol for a fabulous fresh breath your Valentine can’t resist! | ||||||||
 | ||||||||
Thursday, February 3, 2011
In Bloom Collection Alternative
Hi Ladies,
As you can see In Bloom Spring 2011 is selling out like HOTCAKES!! Although this is great, we need to merchandise something in it's place. See the picture below for an idea of what to put up if your in a store that I haven't seen yet who's sold out on the collection. Thanks ladies!
Replace the Eyeshadow pallette with Eyelights Beam and Strobe-they are still Spring like in color and replace Artificial Light with Eye-Beam double ended pencil.
As you can see In Bloom Spring 2011 is selling out like HOTCAKES!! Although this is great, we need to merchandise something in it's place. See the picture below for an idea of what to put up if your in a store that I haven't seen yet who's sold out on the collection. Thanks ladies!
Replace the Eyeshadow pallette with Eyelights Beam and Strobe-they are still Spring like in color and replace Artificial Light with Eye-Beam double ended pencil.
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