Thursday, March 24, 2011

Smashbox on TV

Hello SBX team,

I just wanted to share with you upcoming PR initiatives that will create a lot of buzz around Smashbox! So… “Lights, camera, and…action:”

As some of you already know, Smashbox is the exclusive, presenting beauty sponsor during  the Lucian Matis Fall 2011 Chaos Collection Show on March 30, 2011. We are delighted to be partnering up smashbox with one of Canada’s very own, well recognized, young fashion designer, Lucian Matis. National Trainer, Shawn Hlowatzki and Smashbox pro-lead artist, Lori Taylor, are creating beauty looks for Lucian’s Chaos Runway Collection.

You’ll be able to get a ”sneak preview” of Lucian’s designs tomorrow at 9:30am on CityLine. Lucian will talk about his upcoming show, while models on set will be made over by our makeup artist, Shannon Aloha with smashbox products. 

On Monday March 28, Smashbox will be featured on the Marilyn Denis Show! (CTV, between 10:00 and 11:00am) Jill Dunn, Beauty Expert on the show, will talk about spring looks, and our Fusion Softlights in Baked Stardust will be a highlight of the make-up segment.

On Thursday March 31 , Lori Taylor will be a guest at CP24 along with Lucian Matis (6:50-7:05am).  They  will talk about Smashbox looks created for Lucian’s Chaos Collection and Lori will give tips & tricks from Smashbox Photo Studios.

Stay tuned as we are in for an exciting Spring/ Summer season!

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